BRANDING: How to Design a Working Logo by: John Robert Ramos You’ve probably read a lot of ‘how to’ about designing a beautiful logo from somewhere in the web but it is rare to find a post on how to design a real working one. The truth about a beautifully designed colorful 3d logo is that it is just another identifying mark of a company or business and no matter how it is beautifully made, a logo cannot turn a business into a rocket success. But a working logo could play a vital role to your business success coming from its visual positive impressions. How? By creating a well studied logo. Every professional logo designer has it own style delivering an effective and working logo. While designers might be having the same creative process, designers have different experience, taste and judgement. And according to myself, intuition and science also applies. My 5 simple logo designing guides for a working logo. 1. Study Hard – As part of the creative process, make sure to …
I love branding. I do this for a living and will always love to do it even for free… (only with exceptionally interesting zero budget startup and non-profit organizations) I believe in the power of a well-designed logo. Logo is the symbol of your brand and your brand is the face of your business. It defines and identifies your organization. Every small design elements of the identity is a trigger that remind of the brand. (Some text missing…) Pop! Here comes the sun. After making my own brand assessment, typography, color study, competitor’s research and usability of the new design I came up with a justifiable combination of grey and sunshine yellow logo. Graduation of grey and zesting yellow as the design element. Avenir STD LT as the standard font. Whether this new brand refresh will make it or break it, only time can tell. But I’m sure this one will be one of my legacies and will make me a legend. Lol! Blogpost by John Robert Ramos Images are owned by aertwrk.com
LOGO/IDENTITY: Mint Bistro I’m gonna call this “The Bistro Project” and from this will start to post a series of artwork until completion of the fully branded restaurant. My job here is to create and develop a new identity, store visual display, interior design, printed graphics and marketing collaterals. The Bistro will offer casual ala carte dinning for health conscious customers. It will offer alternative food ingredients that will promote healthy eating habit here in Dubai, UAE. For a start up, here are the logo and identity kit. Made by non other than myself.
LOGO DESIGN: North Sea Boats Color Study
MAY ’11 INSIDE JOB: POS & Banners Retail industry like us will not survive without monthly promotion or sale. Here I came up with floral typography jiving with the trend in fashion for summer. Our own Ad agency also provided the same theme for all above the line marketing collaterals. Huge Q sale banner in Oasis Centre, Shiekh Zayed, Dubai Q Sale banner behind Dubai Mall. Below are the creatives in English and Arabic. ATL creative from our Ad agency.