All posts tagged: aertwrk

BRANDING: How to Design a Working Logo

BRANDING: How to Design a Working Logo by: John Robert Ramos You’ve probably read a lot of ‘how to’ about designing a beautiful logo from somewhere in the web but it is rare to find a post on how to design a real working one. The truth about a beautifully designed colorful 3d logo is that it is just another identifying mark of a company or business and no matter how it is beautifully made, a logo cannot turn a business into a rocket success. But a working logo could play a vital role to your business success coming from its visual positive impressions. How? By creating a well studied logo. Every professional logo designer has it own style delivering an effective and working logo. While designers might be having the same creative process, designers have different experience, taste and judgement. And according to myself, intuition and science also applies. My 5 simple logo designing guides for a working logo. 1. Study Hard – As part of the creative process, make sure to …

BRANDING REDESIGN

Published by John Robert Ramos

I love branding. I do this for a living and will always love to do it even for free… (only with exceptionally interesting zero budget startup and non-profit organizations) I believe in the power of a well-designed logo. Logo is the symbol of your brand and your brand is the face of your business. It defines and identifies your organization. Every small design elements of the identity is a trigger that remind of the brand. (Some text missing…) Pop! Here comes the sun. After making my own brand assessment, typography, color study, competitor’s research and usability of the new design I came up with a justifiable combination of grey and sunshine yellow logo. Graduation of grey and zesting yellow as the design element. Avenir STD LT as the standard font. Whether this new brand refresh will make it or break it, only time can tell. But I’m sure this one will be one of my legacies and will make me a legend. Lol! Blogpost by John Robert Ramos Images are owned by aertwrk.com

The Lomo Heat

Published by John Robert Ramos

One summer evening before the sunset, that’s 6:30 pm in Dubai. The sun was still up until 7:10 pm. High humidity (almost damp) with outstanding temperature in the wind. Yes we did, just right after work. After posting “Let’s Pull & Bear” I went to visit Pull&Bear in Deira City Centre and took some stuff. I am very lucky to find this limited edition vintage canvas bag with a genuine leather strap. A staff on the cash counter told me that I just purchased a high quality product, its very strong and will outlast. Anyone can tell that it is indeed look tough even the trousers with a label tagline saying “Stronger than ever”. Pull and Bear is a Spanish clothing and accessories retailer based in Narón, Galicia and founded in 1991. The company began to sell through an online store in September 2011. Here in Dubai you can find them at Deira City Centre, Dubai Mall, Mercato and Mall of the Emirates. Top: Photo Edition Shirt not from P&B but from Bershka. Carrot fit …

LOGO/IDENTITY: The Bistro Project- Brand Identity

Published by John Robert Ramos

LOGO/IDENTITY: Mint Bistro I’m gonna call this “The Bistro Project” and from this will start to post a series of artwork until completion of the fully branded restaurant. My job here is to create and develop a new identity, store visual display, interior design, printed graphics and marketing collaterals. The Bistro will offer casual ala carte dinning for health conscious customers. It will offer alternative food ingredients that will promote healthy eating habit here in Dubai, UAE. For a start up, here are the logo and identity kit. Made by non other than myself.

LOGO DESIGN: North Sea Boats

Published by John Robert Ramos

LOGO DESIGN: North Sea Boats Color Study

MAY ’11 INSIDE JOB: POS & Sale Banners

Published by John Robert Ramos

MAY ’11 INSIDE JOB: POS & Banners Retail industry like us will not survive without monthly promotion or sale. Here I came up with floral typography jiving with the trend in fashion for summer. Our own Ad agency also provided the same theme for all above the line marketing collaterals. Huge Q sale banner in Oasis Centre, Shiekh Zayed, Dubai Q Sale banner behind Dubai Mall. Below are the creatives in English and Arabic. ATL creative from our Ad agency.