I love branding. I do this for a living and will always love to do it even for free… (only with exceptionally interesting zero budget startup and non-profit organizations) I believe in the power of a well-designed logo. Logo is the symbol of your brand and your brand is the face of your business. It defines and identifies your organization. Every small design elements of the identity is a trigger that remind of the brand. I have recently got a request from my company to redesign our branding. One good reason is that some design elements are so Back Street Boys and they are tired of seeing it in all of our documents and want some New Direction with a hint of Justin Bieber. Corporate branding redesign is always a challenging task for me and I am thrilled to work with it. Sometimes it’s even controversially undertaking for both the designer and organization involved. Rebranding can make or break the business as well as the product. Risky task isn’t it? Our company is no GAP nor BURGER …
CREATIVE PACKAGING: Books & Boxed Set Design #cd #media #books #packaging #monogram A new design element for Emrill’s identity is born and here to stay to give a different kind of approach to future clientele. “The Emrill monogram”. An element that brings new design opportunity and creates higher pitch of standard. This new design is not meant to replace Emrill’s corporate brand identity but only an element which is answering to the requirements of my own in-house clients. This monogram was custom-made to present the company to an upscale business. A business which has been successful in rebranding their own after bringing their business here in the middle east, The New York University in Saadiyat Island, Abu Dhabi. The image below shows the construction of the monogram. A color palette that complements NYU’s identity. The following images will explain itself. “My artwork is a reflection of myself. Every details and every flaws. I’m a perfectionist although I can’t perfect and control the quality of my job done because of the people that contributes and influence …
INSIDE JOB: Advertising Photography Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that well introduce the product/brand, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page. It is now photography vs illustration in the world of advertising. As they say picture is worth a thousand words, in advertising a picture must explain or at least directly reflect the brand/product in a full impact. Here, I am sharing my previous in-house job showcasing the use of photography in advertising. Blog post by John Robert Ramos. We own copyright for images used.
Cover and layout design I made for The VM Bible (Manual) from my previous company QHD. Querky is a magazine style manual for the visual merchandiser. We intentionally made this manual design very funky through eclectic pop. The bible writing style, pop art concept and catchy phrases are all created by myself. The Retail and Design team really loves the overall design from cover to cover. Too bad I left the company already.
TYPOGRAPHY: Hand Drawn Type for “Querky”. Hand drawn doodle patterned typography for Q Home Decor’s VM guide “Querky” booklet. Still in draft stage. Creating something not so serious concept different from the usual branded visuals. Drawn using ballpoint pen, scanned to computer then cleaned up through Photoshop. Graphic Designer: John Robert Ramos, Photographer: Bless Afable (http://iblessphotography.wordpress.com)
INSIDE JOB: Copywriting – Jealous Neighbor Company: Q Home Decor, Interior Design Services Graphic Designer: John Robert Ramos, Copywriter: John Robert Ramos, Arabic Translator: Zaid Majali
INSIDE JOB: DSF 2012 ATL Sale Campaign Concept Direction to Final Artwork: John Robert Ramos Copywriter: John Robert Ramos Photographer: Bless Afable
Design by: John Robert Ramos Photo by: Bless Afable
INSIDE JOB: Government Reject Artworks This 3d design for our delivery trucks has been rejected 3 times by uae’s local government. I made more than 10 version and never implemented. Now were stuck with our not so fancy delivery truck graphics.
INSIDE JOB: Q Classic Collection Nov2011 New fancy catalog design by John Robert Ramos in collaboration with In-house photographer Bless Afable and VMM Ewa Ledeboer.
INSIDE JOB: Ramadan Greeting Banner for Q Home Decor located at norteast side of Dubai Mall. Using one of our newest collection for Ramadan. Panglao Golden Birdcage Lounge & Malapascua Golden Floor Lamps. This eclectic product is made from Philippines though it looks like persian moroccan style. Ramadan Kareem to all my Muslim friends.
TV series Glee Inspired Poster for Q Home Decor only without “L” hand gesture. Its a “W”!
INSIDE JOB: Poster and copywrite by John Robert Ramos, Q Bahrain Opening Creatives.
INSIDE JOB: Packaging Design. Dinner Set box. Neat and clean design for Q Home Decor.
MAY ’11 INSIDE JOB: POS & Banners Retail industry like us will not survive without monthly promotion or sale. Here I came up with floral typography jiving with the trend in fashion for summer. Our own Ad agency also provided the same theme for all above the line marketing collaterals. Huge Q sale banner in Oasis Centre, Shiekh Zayed, Dubai Q Sale banner behind Dubai Mall. Below are the creatives in English and Arabic. ATL creative from our Ad agency.
Q HOME DECOR CATALOG 2011 Click on the image to see the digital catalog.
MARCH 2011 INSIDE JOB: Q Home Decor’s Labels & Poster Posters, labels and point of sales you see in Q Home Decor’s showroom that changes every month are designed internally by myself.