All posts filed under: In-House Work

CREATIVE PACKAGING: Books & Boxed Set Design

CREATIVE PACKAGING: Books & Boxed Set Design #cd #media #books #packaging #monogram A new design element for Emrill’s identity is born and here to stay to give a different kind of approach to future clientele. “The Emrill monogram”. An element that brings new design opportunity and creates higher pitch of standard. This new design is not meant to replace Emrill’s corporate brand identity but only an element which is answering to the requirements of my own in-house clients. This monogram was custom-made to present the company to an upscale business. A business which has been successful in rebranding their own after bringing their business here in the middle east, The New York University in Saadiyat Island, Abu Dhabi. The image below shows the construction of the monogram. A color palette that complements NYU’s identity. The following images will explain itself. “My artwork is a reflection of myself. Every details and every flaws. I’m a perfectionist although I can’t perfect and control the quality of my  job done because of the people that contributes and influence …

INSIDE JOB: Advertising Photography

INSIDE JOB: Advertising Photography Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that well introduce the product/brand, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page. It is now photography vs illustration in the world of advertising. As they say picture is worth a thousand words, in advertising a picture must explain or at least directly reflect the brand/product in a full impact. Here, I am sharing my previous in-house job showcasing the use of photography in advertising.     Blog post by John Robert Ramos. We own copyright for images used.

INSIDE JOB: Cover & Layout Design for Querky

Cover and layout design I made for The VM Bible (Manual) from my previous company QHD. Querky is a magazine style manual for the visual merchandiser. We intentionally made this manual design very funky through eclectic pop. The bible writing style, pop art concept and catchy phrases are all created by myself. The Retail and Design team really loves the overall design from cover to cover. Too bad I left the company already.

MAY ’11 INSIDE JOB: POS & Sale Banners

MAY ’11 INSIDE JOB: POS & Banners Retail industry like us will not survive without monthly promotion or sale. Here I came up with floral typography jiving with the trend in fashion for summer. Our own Ad agency also provided the same theme for all above the line marketing collaterals. Huge Q sale banner in Oasis Centre, Shiekh Zayed, Dubai Q Sale banner behind Dubai Mall. Below are the creatives in English and Arabic. ATL creative from our Ad agency.