BRANDING: How to Design a Working Logo by: John Robert Ramos You’ve probably read a lot of ‘how to’ about designing a beautiful logo from somewhere in the web but it is rare to find a post on how to design a real working one. The truth about a beautifully designed colorful 3d logo is that it is just another identifying mark of a company or business and no matter how it is beautifully made, a logo cannot turn a business into a rocket success. But a working logo could play a vital role to your business success coming from its visual positive impressions. How? By creating a well studied logo. Every professional logo designer has it own style delivering an effective and working logo. While designers might be having the same creative process, designers have different experience, taste and judgement. And according to myself, intuition and science also applies. My 5 simple logo designing guides for a working logo. 1. Study Hard – As part of the creative process, make sure to …
Two years ago, I made a decision to work in a fashion e-commerce business since it is becoming new a trend world wide. So I accepted an offer with the premium online fashion shopping dot com in UAE. It was discussed during my interview that I am aiming to get a Senior position in the Design team since I left the same position in my previous company so they promised that there is a promising opportunity for me. It did not go that well after I realized the work routines for a crowd of graphic designers in the company. I was the only non-arabic speaking designer in the group of 10 and they use Arabic as their main language. I’m the only designer who has more than 5 years of experience in graphic design. They use PC. Most source of images are from Shutterstock. They use Photoshop as the basic design software… and they made me crop images from the white background (just one big time lol!). I felt like a newbie so much because …
Selling a new business to clients big or small is not different from selling a new energy drink in the market. Ugly truth is that your new business needs to look visually pleasing and credible to be able to stand out from the shelves. Because people will always judge the book by its cover. Believe us when we said that your new business needs a well-designed logo to represent your services to the market off-line and on-line. And if you still think that your logo made with clipart in powerpoint is good enough for you. I bet you just started a new pizza corner business and we don’t mind. Professionally designed logos are not cheap yet prices could range from $400 to $600 with professional freelancer you could find on-line. Logo package from a design agency is way more expensive. Yes you could bargain for a cheaper price from desperate con artist and they will give you a knock-off logo they have stolen over the web or maybe from a stock. Friendly advice aspiring business …
One doesn’t just simply let his/her employer know all his/her skills and capabilities. One has to have his secret weapon to be able to outplay the competition. Specially when you are a multi-talented graphic designer (ehem!). It is actually normal for some graphic designer to possess multiple design skills apart from their specialization and sometimes they excel more with their extra curricular activities like fine arts, photography, fashion, interior design, product, packaging, animation, web, 3d, architecture, audio and a lot more to mention. They can be just anything they want because they are freaking shapeshifting artist. So why you should not tell them all that you can do? Because they will abuse you and use you up the the last drop of your blood for the same amount of salary you are getting instead of outsourcing it from external agency. I’ve seen a job description from some job sourcing website here in Dubai for a graphic designer wanting them to be good in 3D, Autocad, Adobe suites, web design, php, css, xhtml, will do brochure, …
WHAT DOES GRAPHIC DESIGNER DO? Along with writers, clients, and other creative people who decide on what the content or message should be, graphic designers make the content look appealing to the client’s audience. Graphic designers are the people who design the magazines, product labels, shopping bags, websites, cereal boxes, newspapers, logos, stationery, books, movie posters, billboards, and millions of other things that we see many times every day. IS GRAPHIC DESIGN FUN? Absolutely. If you’re good at art, and like working with words, type, illustrations and images, you’ll probably enjoy graphic design. Graphic design is work, so is it always fun? Not always. The work can be tedious (like when you have to create 45 charts in Adobe Illustrator). Plus, if you are getting paid, you are working for someone else and it’s your job to keep your boss or client happy. That means that most clients and bosses will want to have some say in what the project looks like. Here’s a great video showing a somewhat extreme example. Thanks to YouTube poster, TheMimeographer. WHAT …
I love Threadless designs… I love funny t-shirt designs! I only wish that time will come shipping here in the UAE will be more easier, faster and safer. I had troubles claiming my first order. Lost and never received the replacement order. What could be worst? Better luck next time. I wish to get more shirt online but not sure for now. Why I love Threadless? I’m a designer too! It’s a crowd of creative people when you’re inside their website. Everyone is so creative! Blog post by: John Robert Ramos Image of my self are mine of course, Threadless images are from threadless dot com.
Why make sense of things we can’t understand? Why complicate? Things in life are supposed to be easy but we human made it hard for our selves. River Island Sunglasses, Topman shirt, H&M Pants, Suspender and Shoes, Bow Tie made by Sierly & Mami. Post and photo by John Robert Ramos
Visual Arabia Creative & Design Conference.
Cover and layout design I made for The VM Bible (Manual) from my previous company QHD. Querky is a magazine style manual for the visual merchandiser. We intentionally made this manual design very funky through eclectic pop. The bible writing style, pop art concept and catchy phrases are all created by myself. The Retail and Design team really loves the overall design from cover to cover. Too bad I left the company already.
TYPOGRAPHY: Hand Drawn Type for “Querky”. Hand drawn doodle patterned typography for Q Home Decor’s VM guide “Querky” booklet. Still in draft stage. Creating something not so serious concept different from the usual branded visuals. Drawn using ballpoint pen, scanned to computer then cleaned up through Photoshop. Graphic Designer: John Robert Ramos, Photographer: Bless Afable (http://iblessphotography.wordpress.com)
INSIDE JOB: Copywriting – Jealous Neighbor Company: Q Home Decor, Interior Design Services Graphic Designer: John Robert Ramos, Copywriter: John Robert Ramos, Arabic Translator: Zaid Majali
LOGO/IDENTITY: Mint Bistro I’m gonna call this “The Bistro Project” and from this will start to post a series of artwork until completion of the fully branded restaurant. My job here is to create and develop a new identity, store visual display, interior design, printed graphics and marketing collaterals. The Bistro will offer casual ala carte dinning for health conscious customers. It will offer alternative food ingredients that will promote healthy eating habit here in Dubai, UAE. For a start up, here are the logo and identity kit. Made by non other than myself.
PHOTOGRAPHY: Prenuptial photo shoot for a friend of mine Subert & Anna. This is my first art direction attempt for prenuptial photography. I manage to select all details, setting, location, wardrobe, props & set-ups, effects, gestures and emotions. The final product look authentic. Awesome for the first time hit. This is only possible with the help of our friends. We had fun while doing this. Watch the video:
INSIDE JOB: DSF 2012 ATL Sale Campaign Concept Direction to Final Artwork: John Robert Ramos Copywriter: John Robert Ramos Photographer: Bless Afable
Design by: John Robert Ramos Photo by: Bless Afable
Tick tock, tick tock, the old clock talks. I hear it all night long. Counting every seconds. Tick tock, tick tocks… and goes on.
TYPO: Bara Bara Heavy by John Robert Ramos. If you wish to use it for your project you can contact me and l might give you a copy.
Hand drawn slogan typography “I TRIED SO HARD TO DRAW” is up for voting at http://www.threadless.com. Be a member, score designs and buy interesting Tees for as much as $10. Don’t forget to vote my entry (only if you really like it). This design is the fruit of boredom from my office table. I doodled the type from my bamboo tablet using photoshop.
INSIDE JOB: Government Reject Artworks This 3d design for our delivery trucks has been rejected 3 times by uae’s local government. I made more than 10 version and never implemented. Now were stuck with our not so fancy delivery truck graphics.