All posts filed under: Copywriting


INSIDE JOB: Advertising Photography

INSIDE JOB: Advertising Photography Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that well introduce the product/brand, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page. It is now photography vs illustration in the world of advertising. As they say picture is worth a thousand words, in advertising a picture must explain or at least directly reflect the brand/product in a full impact. Here, I am sharing my previous in-house job showcasing the use of photography in advertising.     Blog post by John Robert Ramos. We own copyright for images used.


CAMPAIGN ADS: WaterisLife: First World Problem Anthem

I hate it when they turn memes into ads. The whole concept of “firstworldproblems” was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative… but hey this is for the charity! Water Is Life video using the Twitter hashtag #Firstworldproblems to highlight the gap between the haves and the have nots is one of the most innovative charity campaigns to hit YouTube. Lines such as a ‘I hate it when my phone charger won’t reach my bed’ and ‘I hate it when my house is so big I need two wireless routers’ are read out by Haitians, most of whom live on less than a dollar a day. This video is a slap on my face every time I complain when I cannot find organic baby carrot available or every time I express my hate for PC at work. What else do we hate which are not real problems? Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art …


The New Mad Men Creatives

No more stylish furnitures, no more eclectic interiors, no more seasonal branding or sale campaign, no more retail point-of-sale and no more InsideOut subscriptions. As of September 5, 2012, I started working with Emrill Services as the only in-house graphic designer leaving Q Home Decor after 2 years and 2 months and Rocket Internet (namshidotcom) for only 3 months. That was three different companies, two residence visa cancellation, two residence visa application and three emirates id in one year. Joining a small crazy team of Marketing Department here comes their new Mad Men wearing trousers and bow ties that’s driving the normal employee nuts over my colorful style. So what is the new role here? Nothing new at all. I am the same graphic designer supporting the marketing team with all ATL and BTL collaterals. Only this time no luxury furnitures, no witty copywriting and no runway fashion. Emrill Services is the leading Facilities Management in the United Arab Emirates and that’s a fact. See that swagger above? Yes we are claiming that title. FYI, …