All posts filed under: Copywriting

INSIDE JOB: Advertising Photography

INSIDE JOB: Advertising Photography Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that well introduce the product/brand, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page. It is now photography vs illustration in the world of advertising. As they say picture is worth a thousand words, in advertising a picture must explain or at least directly reflect the brand/product in a full impact. Here, I am sharing my previous in-house job showcasing the use of photography in advertising.     Blog post by John Robert Ramos. We own copyright for images used.

CAMPAIGN ADS: WaterisLife: First World Problem Anthem

I hate it when they turn memes into ads. The whole concept of “firstworldproblems” was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative… but hey this is for the charity! Water Is Life video using the Twitter hashtag #Firstworldproblems to highlight the gap between the haves and the have nots is one of the most innovative charity campaigns to hit YouTube. Lines such as a ‘I hate it when my phone charger won’t reach my bed’ and ‘I hate it when my house is so big I need two wireless routers’ are read out by Haitians, most of whom live on less than a dollar a day. This video is a slap on my face every time I complain when I cannot find organic baby carrot available or every time I express my hate for PC at work. What else do we hate which are not real problems? Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art …