All posts filed under: Ads We Love

CAMPAIGN ADS: WaterisLife: First World Problem Anthem

I hate it when they turn memes into ads. The whole concept of “firstworldproblems” was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative… but hey this is for the charity! Water Is Life video using the Twitter hashtag #Firstworldproblems to highlight the gap between the haves and the have nots is one of the most innovative charity campaigns to hit YouTube. Lines such as a ‘I hate it when my phone charger won’t reach my bed’ and ‘I hate it when my house is so big I need two wireless routers’ are read out by Haitians, most of whom live on less than a dollar a day. This video is a slap on my face every time I complain when I cannot find organic baby carrot available or every time I express my hate for PC at work. What else do we hate which are not real problems? Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art …

Que Sera Sera: A Thai Insurance Ads

An ads two years backward.  A song decades back from Doris Day. A heart felt tv advertisement from Thailand. A real aertwrk. This made me feel like, I don’t have the right to complain about how I look or complain about those things that I lack. When I was just a little girl, I asked my mother, ‘What will I be? ‘Will I be pretty? ‘Will I be rich?’ Here’s what she said to me: ‘Que sera, sera, ‘Whatever will be, will be; ‘The future’s not ours to see. ‘Que sera, sera, ‘What will be, will be. ending text: Lives were born differently, but can be best taken care of. First step insurance. narration:  Thai life insurance sees the worth of every life.