I love branding. I do this for a living and will always love to do it even for free… (only with exceptionally interesting zero budget startup and non-profit organizations)
I believe in the power of a well-designed logo. Logo is the symbol of your brand and your brand is the face of your business. It defines and identifies your organization. Every small design elements of the identity is a trigger that remind of the brand.
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Pop! Here comes the sun.
After making my own brand assessment, typography, color study, competitor’s research and usability of the new design I came up with a justifiable combination of grey and sunshine yellow logo.
Graduation of grey and zesting yellow as the design element.
Avenir STD LT as the standard font.
Whether this new brand refresh will make it or break it, only time can tell. But I’m sure this one will be one of my legacies and will make me a legend. Lol!
Blogpost by John Robert Ramos
Images are owned by aertwrk.com