Ads We Love, Arts, Film & Music, Copywriting
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CAMPAIGN ADS: WaterisLife: First World Problem Anthem

I hate it when they turn memes into ads. The whole concept of “firstworldproblems” was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative… but hey this is for the charity!

Water Is Life video using the Twitter hashtag #Firstworldproblems to highlight the gap between the haves and the have nots is one of the most innovative charity campaigns to hit YouTube.

Lines such as a ‘I hate it when my phone charger won’t reach my bed’ and ‘I hate it when my house is so big I need two wireless routers’ are read out by Haitians, most of whom live on less than a dollar a day.

This video is a slap on my face every time I complain when I cannot find organic baby carrot available or every time I express my hate for PC at work. What else do we hate which are not real problems?

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director/Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In The Groove Music

It’s one of the first campaigns that is trying to “reverse-trend” a popular hashtag and has been watched millions of times in just five days.Water Is Life has reported a rise in donations and advertising company DDB, which made the video, has been widely praised for its hard-hitting campaign.

I hate it when other people in the office really uses loud ringtone with an awful annoying tune.


Here is another one.

I hate that my favorite Krispe Kreme makes me fat and I have to stop eating chicken which is causing my pimples.

Ok, we have to stop hating now and start helping the underprivileged. Visit and contribute to help solve real problem at least one step at a time.


Post by John Robert Ramos. Videos and images used are not mine. Do we have a problem with that?

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