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CAMPAIGN ADS: WaterisLife: First World Problem Anthem

I hate it when they turn memes into ads. The whole concept of “firstworldproblems” was most likely created by a 10 year old using his iFunny app. Taking that to this is not creative… but hey this is for the charity!

Water Is Life video using the Twitter hashtag #Firstworldproblems to highlight the gap between the haves and the have nots is one of the most innovative charity campaigns to hit YouTube.

Lines such as a ‘I hate it when my phone charger won’t reach my bed’ and ‘I hate it when my house is so big I need two wireless routers’ are read out by Haitians, most of whom live on less than a dollar a day.

This video is a slap on my face every time I complain when I cannot find organic baby carrot available or every time I express my hate for PC at work. What else do we hate which are not real problems?

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director/Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In The Groove Music

It’s one of the first campaigns that is trying to “reverse-trend” a popular hashtag and has been watched millions of times in just five days.Water Is Life has reported a rise in donations and advertising company DDB, which made the video, has been widely praised for its hard-hitting campaign.

I hate it when other people in the office really uses loud ringtone with an awful annoying tune.

WATER-IS-LIFE-kid

Here is another one.

I hate that my favorite Krispe Kreme makes me fat and I have to stop eating chicken which is causing my pimples.

Ok, we have to stop hating now and start helping the underprivileged. Visit http://www.waterislife.com and contribute to help solve real problem at least one step at a time.

slideshow_donate2

Post by John Robert Ramos. Videos and images used are not mine. Do we have a problem with that?

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